True & Co
May 2024-October 2024
I am the senior copywriter for True & Co and responsible for producing all copy for the brand, inclusive of product copy (pdp and hangtags), social copy (primarily Instagram), paid media, editorial copy for site & email.
Social
I am briefed on a monthly basis by the social marketer on that month’s social cadence. I then produce copy, mostly caption copy and occasionally on-image. Featured posts either reference products, influencer collabs, or are intended to reinforce the vibe of the brand.
The email content calendar is set by marketing. From there, design creates a layout of each email. I then work with design to write all email copy, ensuring it meets the intent of the brief.