Copywriter

Shopbop
New York, NY (Remote)
September 2023-Present

• Write engaging copy across a variety of platforms inclusive of site, paid and organic social, email, and more.

• Develop and maintain the brand voice and style guidelines to ensure consistency in all written content.

• Collaborate with marketing to produce content that drives conversion.

• Proofread and edit content for accuracy, grammar, and adherence to brand guidelines.

• Work cross-functionally with the design team to create content that aligns with the Shopbop brand.

Senior Copywriter (freelance)

Basic Resources
New York, NY (Remote)
May 2024-October 2024

• Develop and refine the brand voice for bra and underwear companies, Warners, True & Co., and Olga—ensuring consistency of voice across all marketing channels.

• Collaborate with the marketing and creative teams to conceptualize and execute compelling copy for integrated marketing campaigns, including site, social media & email.

• Write engaging and informative product descriptions as well as hangtag and collection copy outlining features, benefits & selling points of collections.

• Optimize copy for SEO and develop content strategy to maximize traffic and drive engagement.

• Create copy that speaks to the customer’s needs, desires & pain points while creating an emotional connection between the brands and their customers.

Copywriter & Copy Editor (freelance)

Various clients
Seattle, WA
February 2023-October 2023

• Write and edit engaging and persuasive copy for a wide range of platforms, including websites, social media, email, and internal communications.

Copywriter

Stash
New York, NY
August 2021-December 2022

• Write and edit internal and external communications for stakeholders. Create taglines, scripts, ads, and various digital and print materials, with a focus on social media (paid and organic).

• Collaborate with marketing team to align copy with brand positioning and value proposition across email, paid media, and organic social channels.

• Foster cross-functional collaboration with marketing, compliance, and creative teams to ensure cohesive messaging across channels.

• Transform creative direction and copy points from briefs.

• Develop content for email campaigns targeting different stages of the sales funnel, while providing A/B testing variants for key email elements.

Associate Copywriter

Victoria’s Secret PINK
New York, NY
October 2020-August 2021

• Create and refine copy across various platforms, with a primary focus on paid media and video content.

• Collaborate with cross-functional teams, including merchants, marketers, and creatives, to ensure copy is current, compelling, and on brand.

• Implement edits, rewrites, and incorporate feedback from layout reviews and merchant input for social media posts.

• Maintain an organized copy library, adhere to style guides, and facilitate communication across departments to ensure consistent messaging.

Copywriter (freelance)

West Elm
New York, NY
September 2020-October 2021

• Proof and edit all online product copy, so it reflects updated page format.

• Write new product descriptions and load product copy into the content management system using HTML.

• Test all product copy in the online testing environment, ensuring its accuracy and alignment to site standards, and incorporate final edits from copy lead.

Site & App Copywriter

Victoria’s Secret
New York, NY
August 2019-August 2020

• Write and edit compelling editorial copy for Victoria's Secret Lingerie website, covering a wide range of categories including bras, panties, lingerie, sportswear, sleepwear, and loungewear.

• Collaborate closely with graphic designers and art directors to ensure seamless integration of copy into the website's layout, ensuring a consistent and appealing user experience for new site launches.

• Deliver accurate and concise copy that aligns with the brand's voice and effectively communicates the objectives of the merchandising departments across all product divisions within Victoria's Secret.

• Serve as the primary editorial copywriter for the Victoria's Secret app, creating engaging content for both Victoria's Secret Lingerie and Victoria's Secret Beauty, capturing the essence of each brand.

Editorial Copywriter

Zulily
Seattle, WA
July 2018-June 2019

• Write original titles, highlights and short descriptions for over 100 events every week that receive over six million unique views per day.

• Create creative yet informative and mobile-friendly copy within brand voice guidelines.

• Work with partners in merchandising and marketing to maximize sales and customer satisfaction.

• Creatively brainstorm with merchandising teams for individual vendors to create editorial copy that adheres to the site's brand voice.

• Adhere to the Zulily voice and style guidelines.

• Mentor new hires and assist the editorial lead in a backup capacity.

Product Copywriter

Zulily
Seattle, WA
December 2016-July 2018

• Write compelling and creative product copy for desktop and mobile, catering to high-touch vendors and well-known brands including Under Armour, LEGO, UGG, Frye, and others.

• Collaborate closely with merchant teams to ensure accurate and impactful communication of product information while effectively capturing the creative vision.

• Play an integral role in creative initiatives, contributing from the initial concept stage all the way through to completion, working in tandem with merchant teams.

• Conduct frequent quick fixes and revisions of existing product descriptions, ensuring their quality and relevance for reuse.

• Develop and maintain product descriptions, features, and titles, ensuring they meet brand standards.

• Adhere to the Zulily voice and style guidelines.

• Train new hires within the department, sharing knowledge and expertise to foster their professional growth.