Shopbop
September 2023-Present
My responsibilities at Shopbop cover a variety of both writing and editing duties. I produce content across multiple platforms including site and email where I am the primary copy writer, as well as social and paid media in addition to producing all SEO copy leveraged by the brand including brand bios, link modules & more. Additionally, I proof all content produced by the creative teams, create strategy and copy for Shopbop promotions, and write articles for the Shopbop blog that are SEO compliant. Further, I write all copy used on Shopbop’s Amazon page.
Site & Email
This is a selection of copy leveraged across both site and email. Copy was usually briefed by marketing, and then produced for both platforms to ensure consistency of messaging.
Capsule Wardrobe: a seasonal series highlighting the five must-buy staples.
Summer in the City: annual series highlighting summer city styling.
New Closet Classics: brand-sponsored look book highlighting basics.
Look Books
Shopbop uses look books to highlight trends, create gift guides for holidays, spotlight brands & more. Content for look books was briefed by marketing, I then worked cross-functionally with design to produce the final creative. These are a selection of look books that I wrote copy for.
Take a Trip: brand-sponsored look book highlighting vacation essentials.
Loeffler Randall feature
John Elliott Olympic capsule collection feature
IG Stories:
A selection of IG stories I wrote copy for. These often featured a brand or new product launch or were a moment to highlight a trend or key buy of the season.
Erborian beauty feature
Threads
These are a selection of threads I wrote. Threads could cover any subject matter but were often used as moments to capitalize on internet trends and showcase behind the scenes imagery from seasonal photo shoots.
SEO Blog
Shopbop has a blog which is search engine optimized to drive traffic organically to the Shopbop site. These are mostly recurring series, refreshed seasonally, and highlighting five key items or trends for each of the highlighted subjects. Trends and quotes are provided by Shopbop leadership, and copy is written by me.
Brand Bios
I am responsible for writing the brand bios featured on each of the brand pages on the Shopbop site. This is a selection of ones I have written.
