Warners
May 2024-October 2024
I am the senior copywriter for Warners and responsible for producing all copy for the brand, inclusive of product copy (pdp and hangtags), social copy (primarily Instagram), paid media, editorial copy for site & email.
Social
I am briefed on a monthly basis by the social marketer on that month’s social cadence. I then produce copy, mostly caption copy and occasionally on-image. Featured posts either reference products, influencer collabs, or are intended to reinforce the vibe of the brand.
Site
Site content is briefed by marketing, I then work cross-functionally with design to update relevant modules.
The email content calendar is set by marketing. From there, design creates a layout of each email. I then work with design to write all email copy, ensuring it meets the intent of the brief.
