Victoria’s Secret PINK
October 2020-August 2021
My primary areas of responsibility while at Victoria’s Secret PINK were paid media and video.
I was the sole copywriter on both of those teams, and worked cross-functionally with marketing and design partners to produce content across a variety of social platforms, as well as for web and in-store.
Period Panty Launch
Paid Media
This carousel was produced for paid media channels to coincide with the launch of the Period Panty. Slide three includes copy for five different hot spots highlighting various features of the garment. Design and copy worked synchronously to produce this module to effectively market the benefits of this new product.
Display
Paid Media
Paid media projects were briefed in on a weekly basis by marketing. Design and copy then worked collaboratively to produce the final images that were leveraged across various channels. Copy was responsible for producing both on-image and caption copy. Included creative here represents a selection of what was ultimately published for this channel.
Period Panty Launch
Video
This video was created to coincide with the Period Panty launch. It was leveraged across paid media as well as in-store. I was responsible for providing three sets of interview questions: one for the models, one for the Victoria’s Secret designer, and one for the doctor featured in the advertisement. Additionally I edited responses that were provided in draft form by the Victoria’s Secret designer and the doctor. Finally, I worked collaboratively with the rest of the copy team to finalize graphics that were featured in this video, as well as across organic social, paid media, the VS Pink app, and site.
Video
These are a selection of the videos produced during my time on the Victoria’s Secret PINK video team. Briefs were given by marketing on a quarterly basis with subject matter being determined based on projected product launches and calendar events i.e. pride month, holiday, etc. The copy ask was different based on each project, and copy direction was provided by the head of video. Some videos required the writing of interview questions for the talent or scripts, while others were exclusively graphics.